Brady made the announcement in an exclusive interview with Deadline.
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Brady named the company in reference to where he was drafted by the Patriots. He was selection No. 199, a compensatory pick, in the sixth round of the 2000 NFL Draft.
Brady is teaming up with “Avengers: Endgame” directors Joe & Anthony Russo and their AGBO Films’ non-fiction group, Wonderburst, to produce his first project, titled “Unseen Football.”
According to Deadline, the feature is “described as a fast-paced, incandescent big-screen 3D adventure documentary designed to take viewers into the invisible realms of football, guided by the most successful quarterback in NFL history. The docu will be a love letter to his sport and Brady will introduce innovative aspects of the game at every level — high school, college, NFL — isolating plays on screen and examining them from the cellular to the macro level. The doc will intensify the football experience by blowing it up to the big screen to immerse viewers in its most explosive and exciting moments.”
“I’m excited to announce to the world the official launch of 199 Productions,” Brady wrote on Instagram. “When I was the 199th draft pick in 2000, I knew I needed to work hard every day to prove myself. Launching a production company is no different and I’m humbled to have the opportunity to partner with (the Russo Brothers), (AGBO Films) and (Gotham Chopra) on our first project ‘Unseen Football.’ I believe in the essence of teamwork, and I have no doubt, our 199 Productions team and partners will create inspiring content to share with the world. Stay tuned.. exciting times are ahead, both on and off the field.”
A post shared by Tom Brady (@tombrady) on Mar 9, 2020 at 8:22am PDT
Brady isn’t the first professional athlete to expand his role in the entertainment business. LeBron James started SpringHill Entertainment in 2015, naming the company after the low-income apartment building he lived in during his senior year of high school in Akron, Ohio. Dwayne “The Rock” Johnson founded Seven Bucks Productions in 2012, a nod to the seven dollars he had in his pocket when he was cut by the CFL’s Calgary Stampeders.
